Ultimate gaming, a Las Vegas based company specializing in the development, implementation and operation of online casinos and internet gaming software has severed relations with Trump Taj Mahal over allegations of failure to pay. Ultimate gaming is reportedly owed 1.5 million dollars for its share of Trump online casino profits.
For Trump Entertainment Resorts (parent company of Trump Taj Mahal) the ongoing dispute with Ultimate Gaming is minor in comparison to the problems faced by the brick and mortar casinos Trump and other companies operate in Atlantic City New Jersey. The Trump Plaza has closed along with the iconic Showboat Casino while the 2.5 billion dollar Revel Casino has also shut its doors after only two years in operation.
The only Atlantic City Trump property still in operation is the Taj Mahal and Trump is threatening to shut this property down if it does not win substantial concessions from labor unions. Gambling revenues in Atlantic City have been reduced form an annual high of over six billion dollars per year to the current level of less than two billion dollars. A weak economic recovery and increased competition from other gambling venues; have seriously taken a bite out of the Atlantic City Casino market.
While Ultimate Gaming performed poorly in comparison with other online casino vendors who participated in the newly legalized New Jersey online casino market, they continue to operate their internet based Casino from Las Vegas Nevada. A visit to their website ucasino.com reveals a large notice to New Jersey customers on the Ultimate Gaming home page. The notice advises existing New Jersey customers to settle their accounts and they will not be opening any new accounts from the state of New Jersey.
The future of online casinos is full of promise as more and more players become comfortable with the venue. The Trump/Ultimate dispute however, illustrates the importance of relationships that must be maintained between providers of online casino entertainment and the holders of gambling licenses in various states. How this divorce between Trump Taj Mahal and Ultimate Gaming is resolved will no doubt be watched closely by other online casino providers in the New Jersey market with similar arrangements.